Vision & Mission
Global Corporate Business House
To become a global corporate business house, delivering high-quality products, services, and brands across the world.
Best Value Brand
To foster excellence and become the most trusted ‘best value’ brand in the minds of consumers.
Growth Focused
To drive growth through a commitment to quality and innovation in our products and services.
Invest in youth
To invest wisely in both youthful energy and seasoned experience.
Major Player in every product category
To emerge as a major player in every product category we venture into.
Principles
To uphold the principles of sound, transparent, and ethical governance.
Core Values
Commitment
We thrive on building long-term relationships with our customers, suppliers, and employees.
Quality
We take responsibility for strengthening our business associates’ trust and confidence in us.
Entrepreneurship
We emphasise on the reading of consumer insights; we invest in innovation in order to plug emerging consumer needs.
Integrity
We operate with uncompromising integrity—laying the foundation for trust, transparent communication, and fulfilling our commitments.
Teamwork
We foster a collaborative environment built on teamwork and mutual support.
Knowledge management
We leverage knowledge and information to drive meaningful results.
